How Things That Suck Seasonally Can Help Your Domain Sales Strategy

YourSeasonalStrategy.Sucks! Or at least that’s what you can tell brands that struggle with a reputation dip at certain times of the year. When you’re pitching a great domain idea to a potential client, you need to frame it as a solution to a problem they are currently facing. Here’s how things that SUCK seasonally can … 

 

Case Study: This Podcast is Out to Prove That Seattle.Sucks…Sort Of

Does Seattle suck? A group of city locals seem to think so, and have even created a podcast to voice their sociopolitical opinions: “Seattle Sucks—A podcast about hating the city we love”. With 23 episodes available to date, the podcast averages 4.5 stars out of 5 on iTunes and is the number one result when … 

 

The History of “Sucks” in Advertising

The word “sucks” used to have one meaning and one meaning only. And though it’s still used to describe things that are bad, disagreeable or disgusting, its connotations have changed significantly. Now more than ever, companies are using the word to sell products and services, to take a jab at the competition, and to better … 

 

4 Lessons Learned at Our #Brandsparency Panel

Is it a good thing for brands to be “woke”? Or are they pandering to a new generation of  potential customers? Honestly…we see both sides. The irony isn’t lost on us when quick-service food brands act like teenagers on Twitter, yet still sell them unhealthy crap. But when we see companies like DICKS Sporting Goods … 

 

How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark

It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But …