A Lawyer’s Guide to .SUCKS Domains

If there’s one thing that trademark lawyers don’t need to be told twice, it’s that brand image is of fundamental importance to a brand’s success. You understand the value of a brand name and you know what can happen if a company fails to protect it. As such, you are likely well aware of the … 

 

A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

Scariest Marketing Mistakes to Learn from in 2018

All Hallow’s Eve is bearing down upon us, but there’s still a stretch of time left in October — time to curl up underneath a blanket with a hot cup of apple cider, enjoy the sight of the changing leaves, and most delectably of all, have a big hearty laugh at the expense of brands … 

 

Social Media Campaigns That Will Haunt You Forever

Like vampires, things on the Internet tend to live forever. Common sense follows that it is important to think very hard before putting anything on the Web. That applies doubly so when it comes to social media, the most immediate and public channel between businesses and their customers. Apparently, common sense is hiding out in … 

 

What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the …