Have Your Say: What Sucked More in 2018?

Have Your Say: What Sucked Most in 2018? 2018 was a rollercoaster of a year. We had highs, we had lows and we had Kanye’s batshit crazy return to Twitter. We dealt with natural disasters, humanitarian crises and unconscionable acts of violence, and there were more additions to Hollywood’s #MeToo Wall of Shame than you … 

 

Case Study: The Hustle .SUCKS and They’re Proud of It

What’s The Hustle? No, we’re not talking about the dance, but rather the daily e-newsletter that’s taken readers everywhere by storm thanks to their conversational, relatable and funny source of tech and business news. They have a current subscriber base of over 1.1 million, a mission to “educate, inspire and entertain”, and, every now and … 

 

Why Good Deeds Can Be Bad for Brands

When Elon Musk built a mini-submarine to help rescue a young soccer team that was trapped in a flooded cave in Thailand, the tech genius billionaire probably assumed he would be unanimously applauded for his altruism. Instead, his actions backfired in a big way, with many of his critics noting that the device was both … 

 

Keyword Bidding and the Law: Where Do You Stand?

In 2012, Rosetta Stone challenged Google on whether it was legal for trademarked terms to be used as AdWords keywords. The argument? Google allowing competitors to bid on trademarked keywords dilute the brand mark, caused confusion in users and potential customers and infringed upon Rosetta Stone’s trademark rights. The concern was justified, though the verdict … 

 

Everything You Need to Know About Bidding on Branded Keywords

Going once, going twice, sold! Bidding for keywords on Google Ads is a tried and true marketing strategy. Pay-per-click assures that when potential customers type prominent words relating to your brand or product into a search engine, your site will be the first thing they see. And considering that page one results receive an impressive …