Keyword Bidding and the Law: Where Do You Stand?

In 2012, Rosetta Stone challenged Google on whether it was legal for trademarked terms to be used as AdWords keywords. The argument? Google allowing competitors to bid on trademarked keywords dilute the brand mark, caused confusion in users and potential customers and infringed upon Rosetta Stone’s trademark rights. The concern was justified, though the verdict … 

 

Everything You Need to Know About Bidding on Branded Keywords

Going once, going twice, sold! Bidding for keywords on Google Ads is a tried and true marketing strategy. Pay-per-click assures that when potential customers type prominent words relating to your brand or product into a search engine, your site will be the first thing they see. And considering that page one results receive an impressive … 

 

A Lawyer’s Guide to .SUCKS Domains

If there’s one thing that trademark lawyers don’t need to be told twice, it’s that brand image is of fundamental importance to a brand’s success. You understand the value of a brand name and you know what can happen if a company fails to protect it. As such, you are likely well aware of the … 

 

A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

Scariest Marketing Mistakes to Learn from in 2018

All Hallow’s Eve is bearing down upon us, but there’s still a stretch of time left in October — time to curl up underneath a blanket with a hot cup of apple cider, enjoy the sight of the changing leaves, and most delectably of all, have a big hearty laugh at the expense of brands …