Keyword Bidding and the Law: Where Do You Stand?

In 2012, Rosetta Stone challenged Google on whether it was legal for trademarked terms to be used as AdWords keywords. The argument? Google allowing competitors to bid on trademarked keywords dilute the brand mark, caused confusion in users and potential customers and infringed upon Rosetta Stone’s trademark rights. The concern was justified, though the verdict … 

 

Everything You Need to Know About Bidding on Branded Keywords

Going once, going twice, sold! Bidding for keywords on Google Ads is a tried and true marketing strategy. Pay-per-click assures that when potential customers type prominent words relating to your brand or product into a search engine, your site will be the first thing they see. And considering that page one results receive an impressive … 

 

A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of …