Keyword Bidding and the Law: Where Do You Stand?

In 2012, Rosetta Stone challenged Google on whether it was legal for trademarked terms to be used as AdWords keywords. The argument? Google allowing competitors to bid on trademarked keywords dilute the brand mark, caused confusion in users and potential customers and infringed upon Rosetta Stone’s trademark rights. The concern was justified, though the verdict … 

 

What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the … 

 

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve … 

 

Where Do Trademarks Draw the Line?

The turbulent political climate has rocketed issues of freedom of speech to the forefront of the social consciousness. The same is true for trademark law. In fact, so-called “vulgar trademarks” are rising in popularity. And it’s easy to see why: they are provocative, political and memorable. Until recently, trademarks that were considered disparaging or especially …