Case Study: Is Wells Fargo Doing Enough to Own Their Shit?

“Established 1852. Re-established 2018.” This is the slogan Wells Fargo has been parading around online as an apology to its customers. In May of this year, the American multinational financial services company released a 60-second-long video entitled, “Earning Back Your Trust”, which aimed to express a commitment to bettering it’s customer service. After being on …