A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve … 

 

Case Study: Is Wells Fargo Doing Enough to Own Their Shit?

“Established 1852. Re-established 2018.” This is the slogan Wells Fargo has been parading around online as an apology to its customers. In May of this year, the American multinational financial services company released a 60-second-long video entitled, “Earning Back Your Trust”, which aimed to express a commitment to bettering it’s customer service. After being on … 

 

Zuckerberg’s Failures Must Be Your Lessons

Written By: Christina Beavis, COO, Vox Populi Registry Ltd When Mark Zuckerberg’s annual challenge was learning Mandarin, it was still fun and games. Now that his 2018 goal is simply “fixing Facebook,” not so much. It’s fair to say 2018 has been a horrible year for the social network. With its infiltration by Russian operatives, the Cambridge …