A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the …