How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark

It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But … 

 

Bad Corporate Behavior: Companies Still Doing Business With ICE

The Trump administration has recently come under fire for the brutal separation of migrant families at the U.S. border. Between October 1, 2017, and May 31, 2018, at least 2,700 children were taken from their parents after their families were apprehended crossing the border illegally. Since U.S. policy states that any adult caught entering the … 

 

What’s in a Name? How Festivals Can Claim a Name and Protect Their Brand

What springs to mind when you hear the word “Coachella”? Probably not the geographic location of Coachella Valley, California, but rather the world famous Coachella Music Festival. This annual event has become so large that “Coachella” has taken on a secondary meaning in intellectual property terms. So what does mean from a branding and ownership …