Social Media Campaigns That Will Haunt You Forever

Like vampires, things on the Internet tend to live forever. Common sense follows that it is important to think very hard before putting anything on the Web. That applies doubly so when it comes to social media, the most immediate and public channel between businesses and their customers. Apparently, common sense is hiding out in … 

 

What the Duck? Google Drama Highlights the Need for an Airtight Domain Strategy

When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the … 

 

When Brands Act Like the Walking Dead: Zombie Brands & The Importance of Differentiation

Ahhh, October — the leaves are turning, the air feels crisper, and the magic of the holiday season is starting to infuse the air…   And yet, even as the planet turns, some things never change, and unfortunately, fall isn’t just about pumpkin spice and everything nice. One thing you can always count on: companies … 

 

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve … 

 

What, Why, Where, How? Building Out Your ngTLD Strategy

Come up with an idea: check! Buy a domain: check! Design a website: check! Congratulations—your company is officially ready to go online. But now it’s time to think about your next steps. Maybe you’ve already thought to purchase multiple domains for your trademark, motto, tagline, business and/or brand, but developing a well-rounded domain strategy is …