Marketing Guides & How-Tos


The History of “Sucks” in Advertising

The word “sucks” used to have one meaning and one meaning only. And though it’s still used to describe things that are bad, disagreeable or disgusting, its connotations have changed significantly. Now more than ever, companies are using the word to sell products and services, to take a jab at the competition, and to better …


Marketing Guides & How-Tos