Case Study: The Hustle .SUCKS and They’re Proud of It

What’s The Hustle? No, we’re not talking about the dance, but rather the daily e-newsletter that’s taken readers everywhere by storm thanks to their conversational, relatable and funny source of tech and business news. They have a current subscriber base of over 1.1 million, a mission to “educate, inspire and entertain”, and, every now and … 

 

Case Study: Is Wells Fargo Doing Enough to Own Their Shit?

“Established 1852. Re-established 2018.” This is the slogan Wells Fargo has been parading around online as an apology to its customers. In May of this year, the American multinational financial services company released a 60-second-long video entitled, “Earning Back Your Trust”, which aimed to express a commitment to bettering it’s customer service. After being on … 

 

An NGO’s Guide to Using .SUCKS

With Earth Day around the corner and Cape Town, South Africa, potentially on the verge of running out of water, environmentally-focused non-governmental organizations (NGOs) are needed now more than ever. An NGO is defined as any non-profit, voluntary citizens’ group that is organized on a local, national or international level and functions independently of governments. …