A Sweet Treat Wrap-up: Creative and Inspiring Halloween Campaigns

Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that “kid in a candy store” feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of … 

 

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve … 

 

How Different Domains Play a Role in Your Digital Marketing Mix

Choosing and registering your primary business domain is an important step in any brand’s marketing plan. You need to choose something that’s catchy, relevant and memorable, but that’s also above board when it comes to IP law. After all, your primary domain is essentially your brand’s calling card, so it’s worth taking your time to …