How Burger King Claimed the Fast Food Crown When McDonald’s Lost Its Big Mac Trademark

It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But …