Written By Christina Beavis
COO, Vox Populi Registry Ltd
- Disguising “pulling a fast one on you” with “customer service”:
- Taking, um, certain “creative liberties” with product images:
- “Negotiating” with you on services you didn’t receive- Making promises they can’t keep, a fatal mistake when a promise is the bedrock of trust with customers and one of the most significant distinctions a brand can make
- The big Kahuna of catfishing: not having a viable product at all (most recently and spectacularly demonstrated by the trainwreck of Theranos, a consumer health company positioned to be Silicon Valley’s next unicorn — until it came to light that their “revolutionary” technology was pretty much nonexistent )
To read our full article, and hear how Comcast is a Catfish contender, click here.
Christina is the Chief Operating Officer of Vox Populi Registry and has been a member of Momentous Global since 2009. Christina has helped establish Vox Populi as a global, award-winning Cloud Strategy and Solutions Provider. Under her management, Vox Populi has consistently achieved year-over-year revenue, profitability, client and associate growth. Originally from Ottawa, Canada, she currently lives in sunny Turks and Caicos with her husband, 3 kids, and 2 dogs. Her free time is spent avoiding cold climates, playing many sports poorly, and enjoying the slow paced Caribbean lifestyle.