Domains 101


In Conversation with Lexsynergy

As a domain registry, Vox Populi relies on registrar partners to get the .SUCKS name in front of brands and consumers—it’s their job to explain how companies can use this powerful domain to protect themselves online, provide for their customers and progress their brand at every opportunity. In this series, we introduce you to these …


Domains 101


A Lawyer’s Guide to .SUCKS Domains

A Lawyer’s Guide to .SUCKS Domains

If there’s one thing that trademark lawyers don’t need to be told twice, it’s that brand image is of fundamental importance to a brand’s success. You understand the value of a brand name and you know what can happen if a company fails to protect it. As such, you are likely well aware of the …


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The .SUCKS Guide to Libel Online

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve …


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What, Why, Where, How? Building Out Your ngTLD Strategy

What, Why, Where, How? Building Out Your ngTLD Strategy

Come up with an idea: check! Buy a domain: check! Design a website: check! Congratulations—your company is officially ready to go online. But now it’s time to think about your next steps. Maybe you’ve already thought to purchase multiple domains for your trademark, motto, tagline, business and/or brand, but developing a well-rounded domain strategy is …


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A Step-by-Step Guide to Selling .SUCKS

A Step-by-Step Guide to Selling .SUCKS

Reselling ngTLDs like .SUCKS can seem like a technical and tricky task, but we promise it isn’t. To help you make it through the process, we’ve put together this eight-step guide that takes you from contracts to backend maintenance and beyond. Our goal is to break down the barrier of inconvenience that many registrars face …


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