Domains 101


Why .SUCKS Matters in the Era of .brand

When the Internet Corporation for Assigned Names and Numbers (ICANN) released new generic top level domains (ngTLDs) in 2012, it allowed organizations all over the world to break free of their former .com and .org constraints. And one of the many outcomes—besides including the release of .SUCKS—was for brands to start owning their namespace right …


Customer Engagement


What, Why, Where, How? Building Out Your ngTLD Strategy

What, Why, Where, How? Building Out Your ngTLD Strategy

Come up with an idea: check! Buy a domain: check! Design a website: check! Congratulations—your company is officially ready to go online. But now it’s time to think about your next steps. Maybe you’ve already thought to purchase multiple domains for your trademark, motto, tagline, business and/or brand, but developing a well-rounded domain strategy is …


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A Step-by-Step Guide to Selling .SUCKS

A Step-by-Step Guide to Selling .SUCKS

Reselling ngTLDs like .SUCKS can seem like a technical and tricky task, but we promise it isn’t. To help you make it through the process, we’ve put together this eight-step guide that takes you from contracts to backend maintenance and beyond. Our goal is to break down the barrier of inconvenience that many registrars face …


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Beyond .COM: What Else You Should Know About Domains

Beyond .COM: What Else You Should Know About Domains

You’ve seen domain names. You’ve searched them. You’ve clicked them. But how much do you really know about them? Because they are—quite literally—everywhere online, we tend to take them for granted. But knowledge is power and we intend to arm you with the best weapons a digital marketer or IP specialist can have. Read on …


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