Tell the world
what .SUCKS

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Why .SUCKS

PROVIDE

Provide your audience with a central platform
to voice feedback or gather like minds.

PROGRESS

Progress your marketing initiatives
with a creative domain.

PROVIDE

Provide your audience with a central platform to voice feedback or gather like minds.

PROGRESS

Progress your marketing initiatives with a creative domain.

PROTECT

Protect yourself against criticism. Hear it first, respond fast and directly.

  • Join us to make a
    difference and speak out.

    Trailblazers

    As a brand or organization that has already harnessed the power of using a disruptive term like “sucks” in their domain address or promotional materials, you’re well acquainted with how one word can generate a conversation.
    Become a trailblazer
    Trailblazers

  • Share your views and collaborate.

    Advocates

    Are there developments threatening the historical integrity and cultural vibrancy of your community? Is there a company whose business malpractice you’re eager to spotlight? If you’re a passionate and outspoken advocate — and believe you can make our world a better place — we want to hear from you.
    BECOME AN ADVOCATE
    Advocates

    ThisBusiness.sucks

    Companies spend a lot of time and money building their reputation, but just one wrong move can bring it crashing down.
    That’s why we established the 
    Bad Business Awards    : 
    to point out the many ways brands have taken a wrong turn and the one way they can repair their reputations—and own their sh*t.
    SHOW ME