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These 3 Brands Could Have Done A Lot More to Protect Themselves from Counterfeits

These 3 Brands Could Have Done A Lot More to Protect Themselves from Counterfeits

Whether you’re a by-the-bootstraps startup or a multimillion-dollar corporation, you need to think about counterfeits. The counterfeit fashion industry alone garners around $1.2 trillion annually. That said, losing revenue isn’t the only thing brands need to worry about. Protecting yourself from copycats is also about protecting your brand’s reputation and maintaining a certain level of …


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How to Use a .SUCKS Domain in Your PR Strategy

How to Use a .SUCKS Domain in Your PR Strategy

Thanks to the internet and social media, news spreads like wildfire. It’s why brands today need to have wicked-smart reputation managers and public relations (PR) teams behind them. They’re the ones who respond to criticism and devise strategies during difficult times—but they’re also the ones who share exciting business developments and corporate initiatives with the …


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