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People Are Already Talking Sh*t About Your Brand

People Are Already Talking Sh*t About Your Brand

Comcast, Wells Fargo, Marriott, Starbucks—all of these brands have something in common. And no, we’re not talking about their popularity among consumers. Quite the opposite, actually: each of these companies, like so many others, have to deal with the negative (and downright harsh!) reviews their customers write online. This shouldn’t really come as a surprise—after …


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4 Supreme Trademark Mistakes

4 Supreme Trademark Mistakes

By now, you’ve probably heard of IBF and Supreme Italia, the brand that produced counterfeit Supreme products, marketed them as their own and beat the streetwear label to trademark ownership in several countries. And if you’re like us, you’re probably wondering how. How could a copycat brand possibly get away with something like this? Well…it’s …


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Can You Trademark Common Nouns?

Can You Trademark Common Nouns?

Well, can you?! If recent trademark battles have taught us anything, it’s that IP law is a flexible and complicated thing, which means the answer to that question is a resounding…sometimes. But since we know that couldn’t possibly satisfy your burning curiosity, we’re going to dig into things a bit further. If you want to …


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