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Why .SUCKS Matters in the Era of .brand

Why .SUCKS Matters in the Era of .brand

When the Internet Corporation for Assigned Names and Numbers (ICANN) released new generic top level domains (ngTLDs) in 2012, it allowed organizations all over the world to break free of their former .com and .org constraints. And one of the many outcomes—besides including the release of .SUCKS—was for brands to start owning their namespace right …


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