EVOKE

Apple vs. Google vs. Microsoft: Which Tech Giant Sucks the Most?

Big tech companies love pushing the boundaries of what is ethically acceptable for their own gain—and we love criticizing them for it. So it should come as no surprise that we did a little research to find out which brands are most searched for with the word “sucks”. It should...

Customer Engagement

Bad Reviews Dragging You Down? Here’s How to Respond on Every Platform

Savvy brands have multiple platforms for interacting with customers. On the one hand, this is a smart business move because it allows people to engage in whatever digital eco-system best suits them. But on the other hand, it can make brands feel overwhelmed and—if they’re receiving negative feedback—like they’re getting...

Case Studies

Case Study: Vice.Sucks Proves That If You Don’t Own Your Sh*t, Someone Else Will

Daniel Voshart is not Vice. And we mean that literally—he’s the owner and author behind NotVice.com, a domain that hosts a series of valid, in-depth critiques of the digital media and broadcasting company. As any savvy digital content creator knows, one platform is rarely enough to get your voice heard...