Brand protection and marketing that doesn't suck
The Vox Populi Registry mission? To promote the uses of dotSucks domain names. When we launched in 2015, the ability to rally support for a cause or level criticism was established immediately. Tapping the commercial value of the platform has grown more slowly. Perhaps it was a lingering view of the word “sucks” as the …
Miriam Gardner-Engel is a busy New Yorker with a demanding business career. From her office near the Freedom Tower, she is reminded daily of the global dangers most of us can avoid thinking too much about. But it’s a danger facing us all closer to home that led to her launching a website, DoingDrugs.Sucks. Six …
See how the National Parks Association of New South Wales (NSW), Australia is using .SUCKS to raise awareness about the effects of deforestation.
Vox Populi Registry, the company bringing dotSucks domain names to the Internet, has announced that its technology platform services provider, Neustar, Inc. (NYSE:NSR), has been given the Registry’s first-ever “Best Business Partner” award. Created last December, Vox Populi Registry, located in the Cayman Islands, initially partnered with Australia-based ARI Services as its back-end technology provider. …
As part of our on-going series of conversations with .sucks registrants, I spoke recently with Aaron Osher, who, by day, is in charge of experimental marketing for Windrush (www.windrush.org) in upstate New York. But by night (and day, too) is the energy behind www.PDF.sucks, an innovative approach to promoting Windrush’s new Software as a Service …
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