Domains 101


Why .SUCKS Matters in the Era of .brand

When the Internet Corporation for Assigned Names and Numbers (ICANN) released new generic top level domains (ngTLDs) in 2012, it allowed organizations all over the world to break free of their former .com and .org constraints. And one of the many outcomes—besides including the release of .SUCKS—was for brands to start owning their namespace right …


Customer Engagement


The ABCs of Changing Your URLs

The ABCs of Changing Your URLs

Changing domains can be a pain…but only if you’re not prepared. In order to help you avoid the grief that can result from a URL switch, we’ve developed this handy guide for covering your bases. It’s so easy, we don’t even need to go through the entire alphabet. Audit Your Current Domain Data How much …


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A Lawyer’s Guide to .SUCKS Domains

A Lawyer’s Guide to .SUCKS Domains

If there’s one thing that trademark lawyers don’t need to be told twice, it’s that brand image is of fundamental importance to a brand’s success. You understand the value of a brand name and you know what can happen if a company fails to protect it. As such, you are likely well aware of the …


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The .SUCKS Guide to Libel Online

The .SUCKS Guide to Libel Online

If there’s one thing we can all learn from the latest drama surrounding Elon Musk, it’s that a lot of brands and public figures need a refresher on what exactly counts as defamation. And while we’re at it, journalists, bloggers, lawyers and general sh*t disturbers could probably stand a quick overview, too. By now, you’ve …


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