Customer Engagement


4 Lessons Learned at Our #Brandsparency Panel

Is it a good thing for brands to be “woke”? Or are they pandering to a new generation of  potential customers? Honestly…we see both sides. The irony isn’t lost on us when quick-service food brands act like teenagers on Twitter, yet still sell them unhealthy crap. But when we see companies like DICKS Sporting Goods …


Customer Engagement


The Mistakes Embraced & Lessons Learned

The Mistakes Embraced & Lessons Learned

We’ve spent the last month examining the corporate cons, the disingenuous apologies, the utter lack of follow-up — but as the leaves turn and the weather cools, we want to reflect back, to understand what we’ve learned about how companies can do better. Hope, after all, springs eternal, and there are at least some shining …


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.SUCKS-ing Your Way Out of It

.SUCKS-ing Your Way Out of It

We’ve been hard on some of the companies we’ve highlighted over Catfish Month, but the truth is that we’ve got a soft spot—we believe in redemption! Hope! The ability for a corporation to rise above its own suckiness! It’s not even that hard. It requires coming from a place of humility and authenticity, from genuinely …


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Zuckerberg’s Failures Must Be Your Lessons

Zuckerberg’s Failures Must Be Your Lessons

When Mark Zuckerberg’s annual challenge was learning Mandarin, it was still fun and games. Now that his 2018 goal is simply “fixing Facebook,” not so much. It’s fair to say 2018 has been a horrible year for the social network. With its infiltration by Russian operatives, the Cambridge Analytica scandal, concerns about users’ psychological wellbeing, in addition to …


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How To Lose A Customer In 5 Ways

How To Lose A Customer In 5 Ways

Hey, did you hear about the 2016 Uber data hack? Our guess would be probably not. In fact, nobody heard about it until a year later. In a blog post. Fifty seven million users had their information exposed and Uber announced it in a blog post. An entire year later. They might have, kind of, …


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