YOUR GUIDE TO BRAND PROTECTION AND CREATIVE MARKETING THAT DOESN'T SUCK
For some consumers, Supreme goods are the ultimate status symbol. It should come as no surprise then, that the high-end streetwear label receives a high volume of search traffic related to “fakes” and “replicas”, and has even surpassed popular brands like Ray-Ban, Audemars Piguet, Oakley and Vans as having the most sought-after fakes. While some …
From Washington D.C. to Westeros, the world is full of high-stakes conflict. So far, no intellectual property (IP) disputes have seen mankind band together to defeat literal ice zombies, but every legal battle brings serious consequences—and each resolution provides a valuable lesson for companies looking to keep on the winning side of IP law. LosingAnIPBattle.Sucks, …
You might think that a meeting of the world’s trademark and intellectual property (IP) professionals would be full of heady topics, technical jargon and fine print. And while you may be right (these things are important), they certainly don’t paint a full picture of the conference. Experts from all over the world attend the International …
Music festivals like Coachella understand the importance of defending a trademark—but they aren’t the only entertainment events to do so. Sports teams and tournaments stake legal claims with names, images and other marks, too. Anywhere a dedicated and ravenous fanbase exists, trademark protection must follow. Sports teams work hard to cultivate a profitable and enthusiastic …
It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But …
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