Your guide to brand protection and creative marketing that doesn't suck.
Music festivals like Coachella understand the importance of defending a trademark—but they aren’t the only entertainment events to do so. Sports teams and tournaments stake legal claims with names, images and other marks, too. Anywhere a dedicated and ravenous fanbase exists, trademark protection must follow. Sports teams work hard to cultivate a profitable and enthusiastic …
It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But …
When it comes to domain strategy, many brands leave a lot to be desired. Sure, most brands are savvy enough to purchase their primary domain right off the bat, but many will then call it a day, assuming they’ve done enough to cover their bases from a trademark perspective. This couldn’t be further from the …
As of June 2018, the “battle royale” game Fortnite surpassed 125 million players worldwide. Unless you’ve been living under a rock for the past year, you’ve probably heard of Fortnite. It’s an online survival shooter game where 100 players duel it out to be the last one standing on a gradually shrinking map. It is …
What springs to mind when you hear the word “Coachella”? Probably not the geographic location of Coachella Valley, California, but rather the world famous Coachella Music Festival. This annual event has become so large that “Coachella” has taken on a secondary meaning in intellectual property terms. So what does mean from a branding and ownership …
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