Brand protection and marketing that doesn't suck
When the Pepsi Challenge—you know, the one that saw folks in a mall being asked to pick their favorite soda in a blind taste test—first made waves in the ’70s, the world wide web wasn’t even an option for marketers. But let’s pretend for a second that the internet did exist back then. Do you …
By now, you’ve probably heard of IBF and Supreme Italia, the brand that produced counterfeit Supreme products, marketed them as their own and beat the streetwear label to trademark ownership in several countries. And if you’re like us, you’re probably wondering how. How could a copycat brand possibly get away with something like this? Well…it’s …
Some of the oldest logos in the world belong to food and beverage companies. Stella Artois, Twinings Tea and Heinz—whose logos were designed in 1366, 1887 and 1869, respectively—are a testament to the fact that owning a trusted mark is imperative to success. Think about it: properly establishing your brand (which includes registering for trademarks) …
Are vegetable patties considered “meat”? Can you own a bottle shape? Should companies have legal rights to a flavor? It may sound out there, but food fights don’t just play out in kitchens—they extend to boardrooms and courtrooms as well. Don’t believe us? Let’s take a closer look at some of the latest controversies, and …
For some consumers, Supreme goods are the ultimate status symbol. It should come as no surprise then, that the high-end streetwear label receives a high volume of search traffic related to “fakes” and “replicas”, and has even surpassed popular brands like Ray-Ban, Audemars Piguet, Oakley and Vans as having the most sought-after fakes. While some …
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