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These 3 Brands Could Have Done A Lot More to Protect Themselves from Counterfeits

These 3 Brands Could Have Done A Lot More to Protect Themselves from Counterfeits

Whether you’re a by-the-bootstraps startup or a multimillion-dollar corporation, you need to think about counterfeits. The counterfeit fashion industry alone garners around $1.2 trillion annually. That said, losing revenue isn’t the only thing brands need to worry about. Protecting yourself from copycats is also about protecting your brand’s reputation and maintaining a certain level of …


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Kim K’s “Kimono” Misstep and Other Celeb Trademark Faux Pas

Kim K’s “Kimono” Misstep and Other Celeb Trademark Faux Pas

Hollywood moguls undoubtedly understand the importance of filing for—and vehemently protecting—their brands and trademarks. After all, their “marks” (name, products, catchphrases, etc.) are what make them celebrities. But sometimes they really miss the mark, as evidenced by these stars and influencers who have received major backlash over their trademark applications. Kim Kardashian West Wrongfully Uses …


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What Does “From Facebook” Mean for Instagram and WhatsApp—and Why the Sudden Change, Zuck?

What Does “From Facebook” Mean for Instagram and WhatsApp—and Why the Sudden Change, Zuck?

Another day, another Facebook controversy. Whether it’s Mark Zuckerberg’s meetings with conservatives or the Cambridge Analytica scandal (which the company has now received a $5 billion fine for), the social media conglomerate seems to have no trouble getting in trouble—and the public has been far from forgiving. Facebook’s reputation has taken a major hit lately: …


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