Brand protection and marketing that doesn't suck
It turns out Amazon sucks so badly that CEO Jeff Bezos donated $98M to charity and still got dragged for it. Even politicians clapped back, with U.K. Labour Leader Jeremy Corbyn calling Bezos out for his hypocrisy: “That’s 0.09% of your net worth. Just pay your taxes,” he tweeted. There’s a good reason why we …
Whether you’re a by-the-bootstraps startup or a multimillion-dollar corporation, you need to think about counterfeits. The counterfeit fashion industry alone garners around $1.2 trillion annually. That said, losing revenue isn’t the only thing brands need to worry about. Protecting yourself from copycats is also about protecting your brand’s reputation and maintaining a certain level of …
Some pretty big trademark battles have occurred in the last couple years—and 2019 is no different. Beyoncé, T Swift and the f-word have all made an appearance in this year’s most notable conundrums. And the best part is that we can use these examples as an opportunity to learn something about the intellectual property (IP) …
Hollywood moguls undoubtedly understand the importance of filing for—and vehemently protecting—their brands and trademarks. After all, their “marks” (name, products, catchphrases, etc.) are what make them celebrities. But sometimes they really miss the mark, as evidenced by these stars and influencers who have received major backlash over their trademark applications. Kim Kardashian West Wrongfully Uses …
Another day, another Facebook controversy. Whether it’s Mark Zuckerberg’s meetings with conservatives or the Cambridge Analytica scandal (which the company has now received a $5 billion fine for), the social media conglomerate seems to have no trouble getting in trouble—and the public has been far from forgiving. Facebook’s reputation has taken a major hit lately: …
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