Brand protection and marketing that doesn't suck
The Supreme vs. Supreme Italia dispute is a stark reminder that even the biggest, most lucrative brands struggle to fend off counterfeits. Imagine, then, what small- and medium-sized retailers have to go through when facing the same threat online—they often don’t have the same resources at their disposal as big-name companies. And unfortunately, e-commerce sites …
Ohio State University (OSU) recently tried to trademark the word “the”—one of the most frequently used words in the English language. Needless to say, it did not go as planned. LosingYourTrademark.Sucks, but getting an application denied is even worse. Make sure you know the game before jumping in unabashedly. The Backstory Now, before you get …
When the Pepsi Challenge—you know, the one that saw folks in a mall being asked to pick their favorite soda in a blind taste test—first made waves in the ’70s, the world wide web wasn’t even an option for marketers. But let’s pretend for a second that the internet did exist back then. Do you …
By now, you’ve probably heard of IBF and Supreme Italia, the brand that produced counterfeit Supreme products, marketed them as their own and beat the streetwear label to trademark ownership in several countries. And if you’re like us, you’re probably wondering how. How could a copycat brand possibly get away with something like this? Well…it’s …
Some of the oldest logos in the world belong to food and beverage companies. Stella Artois, Twinings Tea and Heinz—whose logos were designed in 1366, 1887 and 1869, respectively—are a testament to the fact that owning a trusted mark is imperative to success. Think about it: properly establishing your brand (which includes registering for trademarks) …
ARE YOU READY FOR .SUCKS?
Search available domains and stake your claim on a unique, effective and memorable URL now.
