Your guide to brand protection and creative marketing that doesn't suck.
Music festivals like Coachella understand the importance of defending a trademark—but they aren’t the only entertainment events to do so. Sports teams and tournaments stake legal claims with names, images and other marks, too. Anywhere a dedicated and ravenous fanbase exists, trademark protection must follow. Sports teams work hard to cultivate a profitable and enthusiastic …
People say a picture is worth a thousand words. But what about GIFs? We’re willing to bet they say so, so much more. And really, there’s no better way to cringe our way through the 45th POTUS’s reign of terror. Words truly escape us… BeingSpeechless.Sucks—snap up a poignant domain today and start writing down what’s …
It all started with a small Irish restaurant chain called Supermac’s and what it claims is a case of “trademark bullying” on the part of the McDonald’s conglomerate in the E.U. It ended with a genius, albeit devious, marketing move by Burger King—the now-proud owners of menu items such as “Like a Big Mac, But …
2018 was a rollercoaster of a year. We had highs, we had lows and we had Kanye’s batshit crazy return to Twitter. We dealt with natural disasters, humanitarian crises and unconscionable acts of violence, and there were more additions to Hollywood’s #MeToo Wall of Shame than you can throw the proverbial book at. And that’s …
Happy Halloween! The day is officially upon us, and after a month of tricks, it’s time for some treats. (Although we’ll admit, the opportunity to call out companies does give us that kid-in-a-candy-store feeling…) Creating a holiday-themed campaign takes some finesse. Of course brands want to get into the spirit of the the celebration, but …
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