Marketing Guides & How-Tos


All Is Not Fair: The Rules of Political Advertising

Political advertising capabilities in recent years have far outpaced regulation. Once exclusively a matter of broadcast and print spots, digital spending on political campaigns in the U.S. boomed from $22.5 million in 2008 to $1.4 billion in 2016. The lack of regulation on digital ads combined with the ability to micro-target online communities with thousands …


Marketing Guides & How-Tos