Your guide to brand protection and creative marketing that doesn't suck.
Ever since Facebook, Twitter and Instagram marketing became a must for brands, companies everywhere have had to find their social media “voice”. Determining the best way to communicate with consumers in 240 characters or less is tricky. Using too much PR speak will get you zero engagement, but being too casual will put you at …
Changing domains can be a pain…but only if you’re not prepared. In order to help you avoid the grief that can result from a URL switch, we’ve developed this handy guide for covering your bases. It’s so easy, we don’t even need to go through the entire alphabet. Audit Your Current Domain Data How much …
YourSeasonalStrategy.Sucks! Or at least that’s what you can tell brands that struggle with a reputation dip at certain times of the year. When you’re pitching a great domain idea to a potential client, you need to frame it as a solution to a problem they are currently facing. Here’s how things that SUCK seasonally can …
The word “sucks” used to have one meaning and one meaning only. And though it’s still used to describe things that are bad, disagreeable or disgusting, its connotations have changed significantly. Now more than ever, companies are using the word to sell products and services, to take a jab at the competition, and to better …
Is it a good thing for brands to be “woke”? Or are they pandering to a new generation of potential customers? Honestly…we see both sides. The irony isn’t lost on us when quick-service food brands act like teenagers on Twitter, yet still sell them unhealthy crap. But when we see companies like DICKS Sporting Goods …
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