YOUR GUIDE TO BRAND PROTECTION AND CREATIVE MARKETING THAT DOESN'T SUCK
As a digital marketer, you know your way around a hashtag—but what happens when you want to trademark it? As more companies attempt to register their social media catchphrases with the United States Patent and Trademark Office (USPTO), the line between hashtag and trademark has started to blur. That means it’s no longer just your …
When the Internet Corporation for Assigned Names and Numbers (ICANN) released new generic top level domains (ngTLDs) in 2012, it allowed organizations all over the world to break free of their former .com and .org constraints. And one of the many outcomes—besides including the release of .SUCKS—was for brands to start owning their namespace right …
Steak-umm, Wendy’s, Burger King, Netflix—what do these brands have in common? They all have a frivolous way of interacting with their customers online. In some cases, it works. But we have to wonder, is it really a wise move? Ultimately, these brands are trying to sell a product, so engaging with customers online in certain …
Ever since Facebook, Twitter and Instagram marketing became a must for brands, companies everywhere have had to find their social media “voice”. Determining the best way to communicate with consumers in 240 characters or less is tricky. Using too much PR speak will get you zero engagement, but being too casual will put you at …
Changing domains can be a pain…but only if you’re not prepared. In order to help you avoid the grief that can result from a URL switch, we’ve developed this handy guide for covering your bases. It’s so easy, we don’t even need to go through the entire alphabet. Audit Your Current Domain Data How much …
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