Your guide to brand protection and creative marketing that doesn't suck.
Does Seattle suck? A group of city locals seem to think so, and have even created a podcast to voice their sociopolitical opinions: “Seattle Sucks—A podcast about hating the city we love”. With 23 episodes available to date, the podcast averages 4.5 stars out of 5 on iTunes and is the number one result when …
What’s The Hustle? No, we’re not talking about the dance, but rather the daily e-newsletter that’s taken readers everywhere by storm thanks to their conversational, relatable and funny source of tech and business news. They have a current subscriber base of over 1.1 million, a mission to “educate, inspire and entertain”, and, every now and …
“Established 1852. Re-established 2018.” This is the slogan Wells Fargo has been parading around online as an apology to its customers. In May of this year, the American multinational financial services company released a 60-second-long video entitled, “Earning Back Your Trust”, which aimed to express a commitment to bettering it’s customer service. After being on …
Valued at approximately $2 trillion, the consumer packaged goods industry (CPG) is one of the largest in North America. While this figure is almost unfathomably large, it makes sense when you think about it: CPGs generally have a short lifespan, and are by nature designed to be consumed every day by the average consumer. As …
With Earth Day around the corner and Cape Town, South Africa, potentially on the verge of running out of water, environmentally-focused non-governmental organizations (NGOs) are needed now more than ever. An NGO is defined as any non-profit, voluntary citizens’ group that is organized on a local, national or international level and functions independently of governments. …
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