Brand protection and marketing that doesn't suck
The Vox Populi Registry mission? To promote the uses of dotSucks domain names. When we launched in 2015, the ability to rally support for a cause or level criticism was established immediately. Tapping the commercial value of the platform has grown more slowly. Perhaps it was a lingering view of the word “sucks” as the …
From time to time we visit with .sucks registrants to get a sense of their mission and progress. It is a good rule of thumb that the best way to stimulate new ideas is to acknowledge one when you see it. With that in mind, we offer a field report on the Chicago, Illinois team …
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