Reputation Management


What Amazon, Etsy and eBay Do (and Don’t Do) to Protect Brands from Counterfeits

What Amazon, Etsy and eBay Do (and Don’t Do) to Protect Brands from Counterfeits

The Supreme vs. Supreme Italia dispute is a stark reminder that even the biggest, most lucrative brands struggle to fend off counterfeits. Imagine, then, what small- and medium-sized retailers have to go through when facing the same threat online—they often don’t have the same resources at their disposal as big-name companies. And unfortunately, e-commerce sites …


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People Are Already Talking Sh*t About Your Brand

People Are Already Talking Sh*t About Your Brand

Comcast, Wells Fargo, Marriott, Starbucks—all of these brands have something in common. And no, we’re not talking about their popularity among consumers. Quite the opposite, actually: each of these companies, like so many others, have to deal with the negative (and downright harsh!) reviews their customers write online. This shouldn’t really come as a surprise—after …


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4 Supreme Trademark Mistakes

4 Supreme Trademark Mistakes

By now, you’ve probably heard of IBF and Supreme Italia, the brand that produced counterfeit Supreme products, marketed them as their own and beat the streetwear label to trademark ownership in several countries. And if you’re like us, you’re probably wondering how. How could a copycat brand possibly get away with something like this? Well…it’s …


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