Trademark/IP


4 Supreme Trademark Mistakes

4 Supreme Trademark Mistakes

By now, you’ve probably heard of IBF and Supreme Italia, the brand that produced counterfeit Supreme products, marketed them as their own and beat the streetwear label to trademark ownership in several countries. And if you’re like us, you’re probably wondering how. How could a copycat brand possibly get away with something like this? Well…it’s …


READ MORE
Can You Trademark Common Nouns?

Can You Trademark Common Nouns?

Well, can you?! If recent trademark battles have taught us anything, it’s that IP law is a flexible and complicated thing, which means the answer to that question is a resounding…sometimes. But since we know that couldn’t possibly satisfy your burning curiosity, we’re going to dig into things a bit further. If you want to …


READ MORE