Finally, spring is on its way! Time to swap your parka for a denim jacket and ask your Uber driver to put the top down. Spring is the ideal time to adopt the mantra, “Out with the old, in with the new”, and while this mentality can be readily applied to your personal life—do you really still need that VHS tape of ‘Real World Season 1’?—it’s even more important to treat your brand to a spring clean. If your website has looked the same since you first launched your business, it’s well and truly time to give your brand a brand new look.
The Importance of a Fresh Design
The saying “fresh is best” is just as relevant in the world of business as it is in the case of food. According to Goran Paunovic, creative director of ArtVersion Interactive, a brand refresh is key to a company’s staying power. One of the worst things your brand could be seen as is tired or outdated, particularly in today’s increasingly saturated and competitive market.
Specifically, a website refresh keeps you relevant in a world of ever-changing platforms and technologies, while also ensuring you’re reaching the right audience for your brand.
Time to Get Started
As daunting as it may seem, refreshing your brand’s website isn’t a massive undertaking that’s going to make you curse the invention of the internet. In today’s fast-paced tech sphere, tools exist to help people change features quickly and easily, helping you stay ahead of the curve with as little hassle as possible. While the specifics of how you update your website will depend on your brand and message, here are just a few ideas to get the creative juices flowing:
- Refresh your websites aesthetics. First and foremost, consider the look of your website. What do you like and what could do with a little tweaking? Could your site benefit from a change to the color palette of your landing page? What about the font—are you stuck in the days of Times New Roman? While it’s important not to go overboard, refreshing parts of your look can go a long way.
- Perform a content audit. Do you still have blurry iPhone 3 photos sitting on your brand’s Instagram account? If so, it’s worth going through your content archive to delete the items that aren’t helping you grow. If it no longer resonates with your brand, it’s got to go.
- Update your domain. Adopting a creative new platform is a great way to help your brand get its message out there. In a world of dot coms, things can get a tad dot boring, so updating your domain can be an easy way to achieve a fresh look. Spice up your brand with a unique .SUCKS domain and stand out from this massive internet crowd. After all, being old news sucks.
- Stay in the know. Use Google Trends to see what ideas are on fire at the moment. Be sure to center your content to incorporate them, and watch your SEO capabilities expand.
- Hire freelancers to help carry the load. You’ve got enough on your plate, so find tasks you can easily outsource for better results. This could be a photographer to give your photos a more professional flair or a writer to offer a voice that perhaps you could never really express.
The Takeaway
A spring clean is always a good idea. You’ll be able to present a clearer picture of what your brand is and why it’s relevant (and you were never going to watch that Real World tape, anyway). So, if you put the time and energy in to spruce up your website, you’ll be amazed at the impact it will have on your customers and on your brand identity.
Looking for an easy and eye catching way to refresh your brand? Get a .SUCKS domain today.
Photo Credits: Shutterstock / LightField Studios, Shutterstock / Cressida studio, Shutterstock / ZeroThree
