We are in the midst of celebrating the first anniversary of Vox Populi Registry and its dotSucks Internet domain names. Launched to both acclaim and opprobrium, the results have exceeded even our modest expectations.
There are, of course, many ways registries measure success; some to which we subscribe (like innovation) others we don’t (like gross revenue).
There are even some yardsticks created for other purposes that yield an even better measure of just how we’re doing. One of those that makes particular sense for the dotSucks platform, which aims to give companies a chance to curate criticism in ways that can deepen customer loyalty, is Fortune Magazine’s list of the top 100 companies.
As Fortune notes on its website, these “companies are ranked by total revenues for their respective fiscal years. Included in the survey are companies that are incorporated in the U.S. and operate in the U.S. and file financial statements with a government agency.” Essentially, these companies are doing something right.
The top ten are well-known to most people. Beginning this year with Walmart and running to CVS Health, it is a diverse group, reflecting the broad reach of business. Each has a history of making the right decision most of the time. We’d like to think registering a dotSucks domain name is another one of those.
Of those first ten brands, six have been registered. Among the top 100, 55 have been taken to this point. It is a good thing there is still room for us to grow. Compared to the companies on the list, we are just a toddler.
Here is the list of registered dotSucks domain names taken from Fortune 100 list:
Walmart
Exxon Mobil
Chevron
Apple
General Motors
Ford Motor
AT&T
Valero Energy
UnitedHealth Group
Verizon
Fannie Mae
JP Morgan Chase
Bank of America Corp.
IBM
Cardinal Health
Citigroup
Amazon.com
Wells Fargo
Microsoft
Home Depot
Walgreens
Target
MetLife
Alphabet
Freddie Mac
Comcast
AIG
UPS
Dow Chemical
Lowes
ConocoPhillips
Prudential Financial
Pfizer
Cisco Systems
Ingram Micro
FedEx
Johnson Controls
American Airlines Group
Merck
Best Buy
Delta Air Lines
Liberty Mutual Insurance Group
United Continental Holdings
New York Life Insurance
Oracle
Morgan Stanley
Tyson Foods
Nationwide
DuPont
American Express
Allstate
Cigna
TIAA-CREF
DirecTV
Twenty-First Century Fox
