dotSucks platform gets more digital look-and-feel in year two
The analog word balloon logo of Vox Populi Registry, visible since even before dotSucks domain names launched last Summer, is getting a digital makeover to mark the company’s first anniversary and to acknowledge the company’s success in promoting the internet’s ability to amplify an individual’s point-of-view.
The new logo is visible with the relaunch of the registry’s website at www.get.sucks. It will be paired with a new advertising campaign aimed at the heart of its mission, “to help consumers find their voices and allow companies to find the value in criticism.”
The success of our first year has exceeded even our own expectations. We feel the broad set of interests and initiatives that are being better heard because of the dotSucks platform are reflected in our new visual, digital identity.
The first year of Vox Populi Registry has seen the adoption of the dotSucks platform to promote issues (www.logging.sucks), argue for and against legislation (www.1513.sucks), rally support for cures (www.psoriasis.sucks), create new communities with a sharply held point-of-view (www.theinternet.sucks) and give consumers a direct channel to companies (www.aircanada.sucks).
The new logo and more aggressive marketing program – beginning with a national roll-out of outdoor and digital advertising initiatives – are aimed at accelerating the adoption and use of the dotSucks platform.
The program is designed to portray the tight link between the ubiquity of digital technology and the individual’s long-standing right of free expression. Moving from a softer blue image to a sharper black-and-white logo that evokes a computer’s font better honors the role the internet plays as a modern day soapbox, while the billboard campaign will highlight specific applications.
By better aligning our visual identity with the energy created by the technology to which we all now have easy access we can accelerate the growth of Vox Populi Registry. That’s not to say that analog sucks, but to recognize that the internet has given us not just the chance to speak, but to be heard.
