Reselling ngTLDs like .SUCKS can seem like a technical and tricky task, but we promise it isn’t. To help you make it through the process, we’ve put together this eight-step guide that takes you from contracts to backend maintenance and beyond. Our goal is to break down the barrier of inconvenience that many registrars face when they’re interested in selling a new domain name. And as an added bonus, we’ve thrown in some tips and tricks for getting these new gTLDs in front of your customers’ eyes.
Part One: The Logistics
In this section, we go over the basics—stuff you’re probably already familiar with. From contracts and backend optimization to user interfaces, here’s everything you need to to hit the ground running.
Step 1: Get Informed
First and foremost, you’re gonna need to become familiar with the product. Check out our homepage or blog to start—once we’re acquainted and you decide that .SUCKS is right for you, go to our registrars page for more detailed information on how to proceed.
Step 2: Sign a Contract
You’ve no doubt done this a thousand times, but our team is happy to walk you through the early stages of becoming a .SUCKS reseller.
Step 3: Connect the Backend
Start by connecting with your IT team to see what they need to make this happen. We work with Neustar to give new vendors access to sell our domains, and we’ll take on a support role to make sure there’s a seamless connection between our inventory and your store.
Step 4: Update Your User Interface
Once the backend is ready to go, it’s time to get your ngTLDs in front of your existing audience and potential customers. Introducing new domains via homepage visibility and/or search is a great way to start, but it’s not the be all and end all…
Part Two: Marketing
Now that you’re an official reseller of .SUCKS, it’s important for you to market these new domains. Here’s how you can build brand awareness, promote sales and ultimately convert more customers.
Step 1: Educate Interested Parties
The first step is making sure your users know the product exists. Find a way to highlight different .SUCKS domains on your user interface—high-demand premium domains and those selling at a reduced price are likely to attract attention. You may even want to consider sending out an email blast or a targeted ad campaign to spread the word.
Step 2: Tell a Story
We think an ngTLD like .SUCKS is rebellious, fun and interesting. And it’s time to make your potential customers feel the same. Encourage inbound traffic by sharing unique use cases on your blog or in your newsletter, use social media campaigns to spark conversation about the pros of buying into .SUCKS and highlight special projects that have successfully incorporated .SUCKS into their digital strategy—or those that didn’t but should have. There are plenty of fun ways to create interest and attract clicks.
Step 3: Offer Deals
No one can resist a good sale. Whether it’s a discounted price or upselling a bundle, people will be more inclined to take a look if they feel like they can save some money. Timed sales (especially those supported with a countdown) can also encourage people to buy now.
Step 4: Encourage Renewals
You’ve already done the hardest part of the job: attracting and convincing buyers. The next step is to keep them around for the long term by renewing their domain(s). Make sure that automatic renewals are straightforward and organized—customer retention is key to ROI.
The Takeaway
Reselling .SUCKS can be easy, fun and rewarding for all involved parties. Follow this guide to get started or, if you need more assistance, get in touch. We’re happy to answer any and all questions.
Contact us today to receive your reseller package.
Photo Credits: Shutterstock / GaudiLab, Shutterstock / Mooshny, Shutterstock / g-stockstudio
