John Berard is the founder of Credible Context, a communications consultancy that helps companies identify, align, arm and activate its supporters. As CEO of Vox Populi Registry, John played an integral role in applying for the rights to sell .SUCKS top-level domains. He is an active member of the Internet Corporation for Assigned Names and Numbers (ICANN) Business Constituency, which supports small, medium, large and multinational enterprises as domain name systems (DNS) and internet users.