Brand protection and marketing that doesn't suck
Perfume.Sucks uses a creative marketing campaign to help its product differentiate itself from numerous competitors.
The world sucks sometimes, but it doesn’t have to. We’ve brainstormed 30 simple, creative and fun ways for you to make it a little bit better every day.
Feedback is vital to gauging customer satisfaction and building long-term product strategies. Here’s how to collect it in a practical and helpful way.
A no bullsh*t guide of best practices for reputation management. Follow our advice to mitigate some of the damages from your latest PR hiccup.
Smartphones and washing machines that explode have driven their manufacturer, Samsung, to “reach out to customers through ‘direct communications, customer service, social media, marketing and in-store communications.’” That’s seems a prudent action in dealing with a crisis and it is likely that Samsung had a prepared crisis plan at the ready in a three-ring binder …
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