A customer-centric marketing approach can ensure your brand is engaging with your customers at every touchpoint in their journey.
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Brand protection and marketing that doesn't suck
Perfume.Sucks uses a creative marketing campaign to help its product differentiate itself from numerous competitors.
A customer-centric marketing approach can ensure your brand is engaging with your customers at every touchpoint in their journey.
Making mistakes is part of doing business. What these examples prove is that owning your sh*t is key to getting back in customers’ good graces.
Building a domain portfolio as a form of brand protection is great and all…but there’s so much more you could be doing. It’s time to put your various domains to work.
More than ever, consumers are keeping a close eye on brand values. Keep these best practices in mind when they start to question what your brand stands for.