Domain of the Month: Assad.Sucks

Domain of the Month: Assad.Sucks

At .SUCKS, we love seeing sites that use their digital presence for good. In the current turbulent political climate, it’s important to make sure you have a voice that’s being heard. You can stand out from all of the noise online with a domain that makes a powerful statement. This month, we want to give Assad.Sucks a shout out for their take on online political activism.

Why Assad.Sucks

On April 4th 2017, Syrian President Bashar al-Assad used chemical weapons on his own people, killing at least 85 people and injuring many more. Tragically, at least 20 children were confirmed casualties of the attack. The World Health Organization pointed to a deadly nerve agent called sarin as potentially being the cause of the devastation, based on the symptoms of the victims. The devastation was felt around the globe, prompting the United States to launch 59 Tomahawk cruise missiles on the airbase responsible for the chemical attack.

ChemicalWar.Sucks, no matter the perpetrator. If you agree, a custom .SUCKS domain is a powerful way to make yourself heard.

Who’s Behind the Site?

In a much more peaceful—and productive—form of protest, Joe Mizereck, a Florida school teacher who became a domain name entrepreneur, registered Assad.Sucks to protest the tyrannical regime and the violence it incited. Soon after the missiles struck, Mizereck launched the site with “Assad Must Go” displayed over a picture of the gas attack victims.

“I am a very quiet kind of political activist,” Mizereck said. “But when Syria used chemical weapons on its own citizens, I felt I had to let my voice be heard.”

If these images chilled you to the bone, you can add your voice to the protest with a domain like War.Sucks or Heartlessness.Sucks.

Why a .SUCKS Domain?

A website is an intelligent way to take a stance: it can boldly foreground sociopolitical issues, attract worldwide attention and bring together people who want to be a part of the conversation and solution. Mizereck said he selected a .SUCKS domain name because “it is the clearest way to express my personal point-of-view, with tremendous potential to draw a crowd and create a community of like-minded people.”

The chilling photographs, simple text and eerie muted color-scheme truly carry the weight of his message. Not to mention the haunting visage of Assad plastered across the front page. All it takes is the right domain name in order to pack this kind of a punch. It’s the sort of activism that anybody can get on board with, making a difference one small step at a time.

“It is one thing to be able to pick the right name, but when you add in the speed, cost and customer care wrapped around it, it’s hard to beat a .SUCKS domain” Mizereck said.

If you are taking a stance against something, a powerful domain name might be the missing tool in your toolkit. Start the conversation you want to see online with a .SUCKS domain.

Photo: Shutterstock / Rena Schild