Buying your .SUCKS domain so that no one else can is a smart move—but there’s a lot more you can do with this powerful online namespace.
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Reputation Management
Can You Trademark an Entire Genre? Breaking Down the PUBG vs. Fortnite Dispute
Plenty of entertainment is based on pre-existing ideas and genres—and the Fortnite vs. PUBG case shows how tricky this makes protecting intellectual property.
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What’s in a Name? How Festivals Can Claim a Name and Protect Their Brand
Coachella is one of the most popular festivals in the world–and there’s a lot that brands can learn from its approach to intellectually property protection.
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The 5 Biggest Trademark Battles of 2018
Adidas vs. Sketchers, Tinder vs. Bumble, Mystic Mac vs…everyone. There’s a lot that can be learned from the year’s most notable trademark disputes.
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