Marketing Guides & How-Tos Archives – Page 4 of 13

Marketing Guides & How-Tos

Pick ‘em: Microsoft, Patagonia & Stihl Take Direction

At our upcoming INTA conference in Atlanta this May, we’ll be showcasing the many ways one can creatively use a dotSucks domain name. In fact, there are as many ways to monetize a dotSucks domain name as there are companies that have registered their brands. But even as Vox Pop Registry approaches our 9th birthday, …

Case Studies

Marketing Guides & How-Tos

Keyword Bidding and the Law: Where Do You Stand?

It would be nice for businesses to leave other brands’ trademarks alone, but that’s just not the case. So it’s important to know where you stand legally.

Marketing Guides & How-Tos

Everything You Need to Know About Bidding on Branded Keywords

Going once, going twice, sold! Find out why you should consider bidding on your own company name and the name of your competitors.

Marketing Guides & How-Tos

Why Social Media Alone Won’t Solve Your Customer Service Issues

A lot of brands choose to address customer feedback on social media—but being active on Facebook and Twitter isn’t the only way to handle issues.

Marketing Guides & How-Tos

Where Do Trademarks Draw the Line?

Up until recently, disparaging or vulgar names (like Washington Redskins) could not be trademarked—but this has always been murky territory to police.

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