We’ve been hard on some of the companies we’ve highlighted over Catfish Month, but the truth is that we’ve got a soft spot—we believe in redemption! Hope! The ability for a corporation to rise above its own suckiness!
It’s not even that hard. It requires coming from a place of humility and authenticity, from genuinely understanding your mistake and feeling empathy for the harm done to your customers. It’s a challenge to instill this at an organizational level, especially when you’re in the midst of a total public shitstorm, but if you break it down, the components are simple and timeless:
Acknowledgement.
Acceptance.
Action.
To hear more of my thoughts on this, head over to my article on LinkedIn to read the full post.
Photo Credits: Unsplash / Headway
