Case Studies


Domain of the Month: Assad.Sucks

Domain of the Month: Assad.Sucks

At .SUCKS, we love seeing sites that use their digital presence for good. In the current turbulent political climate, it’s important to make sure you have a voice that’s being heard. You can stand out from all of the noise online with a domain that makes a powerful statement. This month, we want to give …


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Field Report: ColumbiaSportswear.Sucks

Field Report: ColumbiaSportswear.Sucks

Colby Taylor, chairman of Innovative Sports in Eugene, Oregon has a lot to say about Columbia Sportswear, also based in Oregon.  The two companies engaged in litigation over apparel heating technology but, according to Taylor, the court proceedings didn’t tell the full story.  So he launched ColumbiaSportswear.Sucks to fill in the blanks. “During the legal …


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Field Report: DoingDrugs.Sucks

Field Report: DoingDrugs.Sucks

Miriam Gardner-Engel is a busy New Yorker with a demanding business career.  From her office near the Freedom Tower, she is reminded daily of the global dangers most of us can avoid thinking too much about.  But it’s a danger facing us all closer to home that led to her launching a website, DoingDrugs.Sucks.  Six …


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