Case Studies Archives – Page 4 of 7

Case Studies

The Commercial Uses of a dotSucks Domain

The Vox Populi Registry mission? To promote the uses of dotSucks domain names. When we launched in 2015, the ability to rally support for a cause or level criticism was established immediately. Tapping the commercial value of the platform has grown more slowly. Perhaps it was a lingering view of the word “sucks” as the …

Case Studies

Case Study: This Podcast is Out to Prove That Seattle.Sucks…Sort Of

The Seattle Sucks podcast had gotten comfortable at SeattleSucks.com—until recently. Here’s how they shook things up with a .SUCKS domain.

Case Studies

Case Study: The Hustle .SUCKS and They’re Proud of It

Knowing they couldn’t turn a blind eye to subscribers’ opinions, The Hustle decided to take action, creating a feedback forum that inspires innovation.

Case Studies

Case Study: Is Wells Fargo Doing Enough to Own Their Sh*t?

Wells Fargo released a video that expressed a commitment to bettering its customer service, but it came off as insincere. Could they have done more?

Case Studies

Apple.Sucks, Should You?

Sometimes the best offense is a good defense. Case in point? Apple has purchased Apple.Sucks, which redirects to their product feedback page. Rather than having unhappy customers shout into a void when they are unhappy with Apple’s products and services, the company is using a .SUCKS domain to constructively address any criticism upfront. Sure, Apple …

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