Don’t let copycats take advantage of you or your reputation. Here’s how some brands have responded to fake goods–and how others should follow suit.
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Reputation Management
How to Use a .SUCKS Domain in Your PR Strategy
Whether you’re introducing the world to something new, managing a mishap or trying to spread a positive message, you can do it with a catchy .SUCKS domain.
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The Mechanics of an Address Bar: Certificates, Domains and URLs
There’s a lot of things we don’t understand—but domains aren’t one of them. Here’s what you need to know about certificates, application protocols and URLs.
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6 Brands That Should Have Used a .SUCKS Domain in 2019
Podcasts, websites, e-books—each of these brands have interesting products. But they could have done so much more with something other than a standard TLD.
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