Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
There’s a lot more to brand protection than IP. Moving into 2022, companies need to not only defend their trademarks, but also their reputations.
INTA’s annual event may not be happening in person this year, but the itinerary is as jam packed as ever. Here’s what we’re most looking forward to.
Don’t let copycats take advantage of you or your reputation. Here’s how some brands have responded to fake goods–and how others should follow suit.
Big tech companies love pushing the boundaries of what is ethically acceptable for their own gain—and we love criticizing them for it. So it should come as no surprise that we did a little research to find out which brands are most searched for with the word “sucks”. It should...
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Savvy brands have multiple platforms for interacting with customers. On the one hand, this is a smart business move because it allows people to engage in whatever digital eco-system best suits them. But on the other hand, it can make brands feel overwhelmed and—if they’re receiving negative feedback—like they’re getting...
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Daniel Voshart is not Vice. And we mean that literally—he’s the owner and author behind NotVice.com, a domain that hosts a series of valid, in-depth critiques of the digital media and broadcasting company. As any savvy digital content creator knows, one platform is rarely enough to get your voice heard...
Read MoreARE YOU READY FOR .SUCKS?
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