Customer Engagement


4 Lessons Learned at Our #Brandsparency Panel

Is it a good thing for brands to be “woke”? Or are they pandering to a new generation of  potential customers? Honestly…we see both sides. The irony isn’t lost on us when quick-service food brands act like teenagers on Twitter, yet still sell them unhealthy crap. But when we see companies like DICKS Sporting Goods …


Customer Engagement


What Is A Catfishing Company?

What Is A Catfishing Company?

The term “catfish” has been co-opted. No longer reserved for a delicious low-mercury dining option, it has become an epidemic of online socialization, with consequences that range from irritating to downright horrifying. And now, the phenomenon is spreading out from faux-Tinder hotties to businesses. Some unscrupulous companies are capitalizing on a fast-paced Internet outrage cycle …


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Crash Course: Cryptocurrencies

Crash Course: Cryptocurrencies

Cryptocurrencies. Seemingly ubiquitous yet deeply mysterious all at the same time. This wave of digital money has taken the world by storm, with another brand of crypto coming out of the woodwork seemingly every other week. But what exactly are they, and what do they mean for the future of currencies, the internet and humankind …


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