Brand protection and marketing that doesn't suck
Perfume.Sucks uses a creative marketing campaign to help its product differentiate itself from numerous competitors.
When Airbnb was called out for discriminatory hosts, the company took ownership of the problem and went all in on a commitment to inclusivity.
A corporation may find it hard to rise above its suckiness. But all it takes is acknowledgement, acceptance and action. That’s the .SUCKS way, at least.
Note to self (and all brands): don’t follow in Mark Zuckerberg’s footprints. Instead, learn from his mistakes and own your sh*t.
Mistreating customers, sharing personal information without consent, focusing only on the money—all of these things are guaranteed to lose you business.
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