A logo is a brand’s greatest asset, but what about other intellectual property? Here’s how to liberally display—and simultaneously protect—your trademarks.
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Marketing Creative
Hungry for Trademarks: Brand Protection in the Food Industry
Food and beverage brands need to own their sh*t, too. But there’s a whole different set of hoops that these companies need to jump through in order to do so.
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6 Ways Branded Hashtags Blur the Trademark Line
Trademarking hashtags is a savvy and entertaining way to protect and boost your brand online—but this marketing strategy is still evolving.
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Why .SUCKS Matters in the Era of .brand
Amazon recently earned the rights to .Amazon, but that’s not the only domain it owns. Find out why a .brand is only part of the ngTLD equation.
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