Marketing Guides & How-Tos Archives – Page 3 of 13

Marketing Guides & How-Tos

Pick ‘em: Microsoft, Patagonia & Stihl Take Direction

At our upcoming INTA conference in Atlanta this May, we’ll be showcasing the many ways one can creatively use a dotSucks domain name. In fact, there are as many ways to monetize a dotSucks domain name as there are companies that have registered their brands. But even as Vox Pop Registry approaches our 9th birthday, …

Case Studies

Marketing Guides & How-Tos

Brand Authenticity: What Works and What Doesn’t

Inauthenticity sucks, but it is possible to strike a balance between funny and foolish while interacting with your customers online.

Marketing Guides & How-Tos

Finding Your Brand’s Social Media Voice

If big food brands and restaurant chains have taught us anything, it’s that communicating with your customers in 280 characters is easier said than done.

Marketing Guides & How-Tos

The History of “Sucks” in Advertising

Jolly Rancher, Taco Bell, Three Mobile—these brands have paved the way for using “sucks” creatively in marketing. The word doesn’t have to be negative!

Marketing Guides & How-Tos

Why Good Deeds Can Be Bad for Brands

Brands have every right to put their weight behind a cause they truly believe in. The tricky part is making sure these actions come across as genuine.

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